When deciding to buy diamonds there are a few factors to consider, this will ensure that you receive the top quality and grade of diamond that is also a certified diamond.
The first criteria to consider are the 4C’s:
We’ve added a 5th C which is the Conscientious Diamond, a promise that when you are buying diamonds they are certified and conflict-free.
Our Diamond Care covers the information you need in order to look after your diamonds.
We have also provided a detailed glossary to explore terminology relating to diamonds and the diamond industry.

Cut. Carat. Colour. Clarity – these 4C's guarantee diamond quality and are crucial factors when you are considering buying any diamond.
This refers to the angle and proportion of the stone. Precision incisions allow maximum light to reflect off the facets. Imagine the facets are tiny mirrors bouncing light from angle to angle, beaming from the top and catching your eye. Cut to shallow, a diamond will lose its lustre. The Cut also includes the shape and weight of the diamond. A Round shape is considered the most brilliant shape of them all as it absorbs and reflects the most light, optimising the intensity of the stone.
Diamonds are measured and weighed in carats with 1 carat representing .2 grams. The carat was traditionally measured against the carab seed, which were almost always the same size and weight allowing diamond traders to accurately evaluate their stock.
As larger diamonds are mined less frequently, a 1 carat diamond will fetch a higher purchase price than two 0.5 carat diamonds provided all other characteristics are the same.
The colour of a diamond is graded from D to Z. The more colourless a stone, the more valuable it is. D, E and F represent truly colourless stones with the highest quality – making them considerably rare. Gradings from K to M have a slight hint of colour and as you go down the scale you’ll notice subtle colour changes in hue and tone. While the colourless stones are rare and valuable, coloured diamonds are even more exceptional. Called Fancy Diamonds, these stones are the most difficult to find and expensive to buy.
When diamonds are extracted, tiny traces of natural elements are sometimes caught inside, called inclusions. When polishing the diamond, the aim is always to reduce the number of flaws or impurities in the stone. The clarity inclusions fall into a number of categories:
For a visual aid to Cut, Carat, Colour and Clarity, please view our Grading chart
The 5th C describes the Conscientious Diamond. All Cullinan Diamond Mine stone’s are from reputable sources and mined conscientiously, with respect to the land that it comes from and the people that participate in its extraction. Cullinan diamonds are coupled with an internationally recognised laboratory certificate that guarantees the quality of carat, the authenticity of the colour and clarity grades, as well as the endorsement of a diamond that is conflict-free.

Cullinan Diamonds sells the Cullinan Star Cut diamonds, amongst others, these are round cut, have exceptional clarity, and are available in various carats, for more information on buying diamonds please contact us.
